Award-winning experiential strategist and executive producer with 10+ years of experience leading large-scale and boutique brand activations across New York, LA, Miami, Paris, Milan, Berlin, and beyond. Known for blending cultural fluency with operational rigor to create immersive, high-impact events.Recognized by The New York Times and WWD as a leading force behind the "Studio 54 of the Instagram era," China Chalet. Clients include Adidas, Vogue, TikTok, Estée Lauder, SSENSE, Shiseido, Mattel, and more.
To introduce The Lighthouse's TikTok members to the new campus in Brooklyn, we hosted a dinner in a pumpkin patch outfitted on the roof.
On November 5th and 6th we hosted The Lighthouse Brooklyns opening festival, a two day marathon of panels, lectures, workshops, parties and activations.
To introduce The Lighthouse's new Brooklyn campus, we invited a select handful of creators, innovators, friends and family to experience an intimate and exclusive introductory dinner while construction was still underway!
WE TRANSFORMED A BARE MANHATTAN WAREHOUSE SPACE INTO A LUXE GOTHIC TECHNO RAVE TO CELEBRATE THE WORLD PREMIERE OF CULT CLASSIC REMAKE THE CROW. CAST MEMBERS AND VIPS LIKE FKA TWIGS, BILL SKARSGÅRD AND RUPERT SANDERS REVELED TO LIVE DJ SETS FROM THE LIKES OF DOSS AND ALICE GLASS. ATTENDEES SHARED THE FUN TO SOCIALS USING A CUSTOM TIKTOK FILTER AND VIDEO CAPTURE EXPERIENCE.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Production and Permitting Manager: Ryan Keenan
Talent Liaison: Emily Coyne
THE VENUE WAS A CONVERTED STRIP CLUB AND STEAKHOUSE, Sapphire 50, TURNED INTO THE HOTTEST MET GALA AFTER PARTY OF 2024. VIP'S SUCH AS A$AP Ferg, Michèle Lamy, Simone Rocha, Eartheater, Clermont Twins, Queen Latifah, Rich the Kid, Teezo Touchdown, Rachel Sennott, Jazzelle Zanaughtti, Rowan Blanchard, Richie Shazam, Ella Emhoff, Lourdes Leon, Willy Chavarria, Sophia Lamar and more turned up to a secret performance from JT and DJ sets by Daniel Castañeda, Telfar, Dangerous Rose and LSDXOXO. We converted the private dance rooms into VIP hangouts and photo moments for guests.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Talent Liaison: Austin Gebbia
WE worked with TCreative to produce Joopiter's rare art car auction preview at Morton Street Partners in Manhattan's West Village. The preview included VIP guest's such as Pharrell, Rosé and Daniel Arsham.
Executive Producer: Tristan Rodriguez / TCreative
Production Coordinator: Alexander Kellogg
Catering Manager: Ryan Keenan
Production Management: Benjamin Kellogg
To kick off New York Fashion Week in February of 2024, Highsnobiety and Willa Bennett co-hosted a star studded dinner with Levi's at The Commerce Inn in Manhattan's West Village. Guests included Wesley Breed, designer KidSuper, globe-trotting DJs like Memphy, sleek and chic fashion models à la Scarlett Costello, and rising silver screen darling, Chase Sui Wonders.
Executive Producer: Alexander Kellogg
For the first night of Art Basel Miami, Delta and Highsnobiety teamed up to host a dinner designed by Crosby Studios at the Standard Spa Miami Beach. The dining table was a 60' x 60' circular stage with hundreds of aluminum trays reminiscent of the plating presentation on Delta first class flights. Each tray had a flickering blue candle alighting the dining area in a Delta blue hue. Notable attendees included NYC-based indie designer Kim Shui and photography prodigy Sophia Wilson to burgeoning musician Selah Marley and lead Crosby Studios designer Harry Nuriev.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Talent Liaison: Tara Prasad
Design: Crosby Studios
For the collaboration between Daniel Arsham and Hot Wheels, with Mattel Creations supported by Bagavagabonds we produced the launch event showcasing the new collection. The event included an 11 foot tall recreation of the Daniel Arsham x Hot Wheels rally case, a 30 foot tall/long Hot Wheels racetrack, a 1:16th size Arsham eroded Porsche 911 as well as artifacts from the history of Hot Wheels, testing materials from Arsham Studios and Step and Repeats. The preview night was attended by Hot Wheels collectors and Arsham VIPs such as Greg Anagnostopoulos, and social media tastemaker Lil Jupiter began to file into the immersive space, ambient dance music courtesy of DJ Sebastian Maria. The following two days turned the space into a museum and retail space to buy the first drop of the collaboration.
Executive Producer: Alexander Kellogg
Production Coordinator: Bagavagabonds
To celebrate the launch of New York Fashion Week, we produced a star studded party at the Hotel Chelsea with Estée Lauder and Highsnobiety. We built lightboxes, custom photobooths, vinyl imagery on each mirror and displays showcasing Estée Lauders newest Night Serum. Guests included Rachel Sennott, Anaa Saber, Remi Bader,Malik McIntyre, and Tinx with DJ sets by Va$htie and Carriestacks.
Executive Producer: Alexander Kellogg
One of our basement parties to headline Highsnobiety's Neu York activation during New York Fashion Week in 2023. The party was in celebration of True Religion's 21st birthday and had over 1000 attendees. It inevitably had to be shut down. Our team produced the full event, including talent, lighting and a custom birthday cake designed by BAD TASTE. Once the event became out of control we put our emergency plans into action and prevented injury to our guests or damage to the venue. The True Religion client couldn't have been happier with the turnout and subsequent headline "How True Religion shut down New York Fashion Week." VIP Talent included Fivio Foreign and Dave East to True Religion CEO Michael Buckley and Quavo. Musical talent included DJ Whoo Kid.
Executive Producer: Danny Castaneda
Production Coordinator: Alexander Kellogg
The second of two Paris Fashion Week dinners hosted by StockX and Highsnobiety at Silencio des Prés. The event doubled as Highsnobiety's Winnie Harlow cover launch and included celebritie guests such as Winnie Harlow and her NBA Basketball player boyfriend Kyle Kuzma, designer Jerry Lorenzo, rappers Tyga and Denzel Curry, NBA player Jaylen Brown, model Leomie Anderson, Stranger Things actor Caleb McLaughlin, BMX legend Nigel Sylvester, skater Ishod Wair, streetwear icons Bloody Osiris and Bloody Dior, StockX’s Scott Cutler, and Highsnobiety's founder David Fischer and former Editor in Chief Willa Bennett. As the night progressed from dinner to dance party, DJ CKTRL took the decks as the guests danced the night away.
Excecutive Producer: Alexander Kellogg
Production: Jan Helch and Allan Gires
To promote the trend and insights report released by the Highsnobiety strategy team, we produced a panel discussion hosted by Willa Bennett and Ed Campbell. The panel included guests such as Sandrine Charles and Boston Celtics shooting guard Jaylen Brown.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Strategy: Ed Campbell, Tatianna Lama and Esmaeel Elsayed
The FIRST of two Paris Fashion Week dinners hosted by StockX and Highsnobiety at Silencio des Prés. The event included celebrity guests, Models, influencers, and musicians like Julia Fox, Meredith Duxbury, Avani, Fletcher, Lola Tung and the cast of Emily in Paris such as Ashley Park, Paul Forman and Samual Arnold. As the night progressed from dinner to dance party, Anaïs B took the decks followed by 99 Ginger as the guests danced the night away.
Excecutive Producer: Alexander Kellogg
Production: Jan Helch and Allan Gires
Florals: Nine Fleurs
We teamed up with Adidas and Highsnobiety to produce three separate events in Atlanta to stimulate the local community and increase awareness of Adidas Superstar. The first event was hosted at Mike WiLL Made-It's nightclub and studio, The Wxllxm with performances by Reese LaFlare, DJ OHSO and rapper BEAR and appearances by musician Raury and style influencer Mark Boutilier. We commissioned Levi Pitters to design Adidas themed leg side tables, we installed photobooths, a wheatpasted marketing campaign around the city and on site.
For night two, we moved to U Studio for a more intimate experience with a DJ set by Sky Jetta and a performance by Father.
For the final experience we teamed up with Stratosphere Skateboards to host an open to the public skating demonstration on a pickup truck turned quarter-pipe. The Adidas skate team, including Kader Sylla and Joey O’Brien, were in attendance and took full advantage of the skating demonstration. The vibe filled event was DJ'd by DJ Cleotrappa and we catered free pizza for all the guests.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Creative: George Ocampo
Talent Liaison: Tara Prasad
To celebrate Adidas' new Flagship store opening in West Hollywood, we teamed up with Highsnobiety to produce a launch event over the course of two days. We installed a history of Adidas and soccer vinyl display, stacked old rear-projection TVs that displayed soccer matches and video footage of Adidas campaigns, built step and repeats out of old lockers, and built a full stage with an adidas logo lightbox. Outside in the parking lot we setup multiple bocce courts and had a local food truck cater some of the best Mexican food in town. The event featured performances from Siobhan Bell, Zack Bia, Shlomo and A$AP Nast.
On day two of the event, attendees were invited back to adiClubhouse to create custom remixed adidas soccer kits representative of their current roster of federations including Mexico, Argentina, Sweden, Colombia, Germany, Spain, Belgium, Scotland, Northern Ireland, and Japan. Hosted by design curators Bueno, Gente Unida, Amor Prohibido, and Product of LA, the workshop allowed individuals to flex their self-expression and solidified adidas' ability to create inspiring moments in soccer culture.
Executive Producer: Alexander Kellogg
Production Coordination: Paul Tao and Eli Glad
Talent Liaison: Tara Prasad
Creative: George Ocampo
To celebrate the Highsnobiety cover star Julia Fox and Milan Fashion Week, we produced a star studded dinner and event for Diesel, TikTok, Bulldog Gin and Highsnobiety at RONIN 浪人. Guests included Julia Fox, Pierce Abernathy and Anna Saber. Upstairs the party was getting started with a DJ set by Youssef Giga and Miro and Karaoke hosted by Diesel.
Executive Producer: Alexander Kellogg
We worked with Year0001 to produce an afterparty for Drain Gang's first official world tour starting in New York City. The event had over 500 attendees and lasted long into the night.
Executive Producer: Alexander Kellogg
Production Coordinator: Ryan Keenan
For Miami Art Basel we threw a party with ION PACK at the local Miami haunt, Sandbar. We had performances from The Ion Pack, CFCF, Drugdealer, The Hellp, Dese and Probablyourdaddy.
Executive Producer: Alexander Kellogg
Production Coordinator: Ryan Keenan
Production: Daniel Castañeda
WE worked with vogue to create one of the most iconic parties of the 2010's at China Chalet to celebrate Pat McGrath's Mothership makeup line launch. Our creative direction led to the decision to host a vogue battle MC'd by MikeQ and featured ballroom performances by contestants from the Houses of Mizrahi, Balenciaga and more along with club kids, drag queens, fashion designers, celebrities, editors, models and even Brienne of Tarth. The judges consisted of Gwendoline Christie, Teyana Taylor, Cardi B, Tracee Ellis Ross and Sally Singer. Both Naomi Campbell and Pamela Anderson were in attendance with Yung Lean and the Sad Boys doing an impromptu DJ set in the dining room.
Production: Alexander Kellogg
SHIPPING produced the Sex Magazine & YEAR0001 Presents: Drain Gang was a club night event that took place at China Chalet in New York, NY, USA, on September 2, 2017. The event was in celebration of the release of Drain Gang's debut collaborative album D&G. The event was organized by YEAR0001 in collaboration with Sex Magazine.
Sex Magazine & YEAR0001 Presents: Drain Gang is notable as Drain Gang's debut headline event in the USA. The performance was part of their 2017 Fiend Tour, with the China Chalet performance being one of only two dates that Thaiboy Digital was able to attend.
Though pre-dating its official introduction, Emilio Fagone cites this event as the first under YEAR0001's RIFT curational concept.
Executive Producer: Alexander Kellogg
Scenic sourcing and design for Narciso Rodriguez's new fragrance press preview.
Production: Alexander Kellogg, Diana Baik, Benjamin Kellogg
Florals: Naoko DeOliveira
Campaigns - Best event Activation
Campaigns - Best Partnership or Collaboration
Experiential & Immersive - Multi-channel Experience
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